In a world where dental practices strive for marketing success, Naren, a dental marketing guru, reveals the three biggest mistakes that plague them. First, the allure of PPO plans ensnares practices, leading them to give up large sums of money to these plans, unaware of the invisible toll it takes on their collections. Naren likens this to a behavioral science principle from “Tiny Habits,” emphasizing the need to take action and optimize the PPO contracts.
This episode urges practices to reverse the mistakes by embracing tiny habits, taking action, and optimizing PPO contracts. SEO mastery should be the cornerstone, leading to Google ads as a cherry on top to further enhance their marketing endeavors. With a solid marketing plan, practices can reduce spending, attract quality patients, and flourish in the competitive dental landscape.
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Timestamps
- 00:01:39 – What are the 3 biggest marketing mistakes?
- 00:07:13 – Giving hundreds of thousands of dollars yearly to PPO Plans is a Marketing expense?
- 00:18:24 – Wasting hundreds of thousands of dollars on Google ads and not understanding how to play the SEO game
- 00:21:20 – Should I do Google ads or not?
- 00:26:12 – I want to kick the PPO plans to the curb and master SEO to reduce my marketing expense. Where do I start?
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